1. Information We Collect

The personal and business information we collect may include information you provide directly, information generated through your use of our website or services, and information obtained from third parties with your authorization.

Information You Provide to Us

• Your name, mailing address, email address, telephone number, and other contact information.
• Business name, business address, industry, ownership details, time in business, and revenue information.
• Information provided in applications, forms, emails, telephone calls, and supporting documentation.
• Bank statements, financial statements, tax documents, identification documents, and other underwriting records.
• Information relating to your requested financing amount, intended use of proceeds, current obligations, and funding history.
• Your communication preferences, including whether you have opted in to receive SMS or email communications.

Financial and Credit Information

• Account balances, payment history, deposits, account activity, and other information contained in bank statements or financial reports.
• Credit bureau reports, collection agency reports, public records, and other information relating to creditworthiness, income, or ability to satisfy financial obligations.
• Information received from creditors, banks, financial institutions, funding providers, or other sources you authorize us to contact.

Information Collected Automatically

• Internet Protocol address, browser type, device type, operating system, and general location information.
• Pages viewed, links selected, referring website, session activity, and the date and time of visits.
• Cookies, pixels, analytics identifiers, and similar technologies used to operate and improve the website.

2. How We Collect Information

We may collect information from the following sources:

• Directly from you through applications, contact forms, uploaded documents, email, SMS, telephone calls, and other communications.
• From consumer reporting agencies, banks, creditors, financial institutions, funding providers, and verification services, when authorized or permitted by law.
• From our website, CRM system, communication platforms, analytics providers, and other technology used to provide our services.
• From publicly available records, fraud-prevention providers, identity-verification providers, and other lawful sources.

3. How We Use Your Information

We may use the information we collect to:

• Evaluate, process, underwrite, and service your business financing request.
• Confirm your identity, ownership information, financial condition, and application details.
• Communicate with you regarding your application, account updates, document requests, funding offers, application status, and customer support.
• Match your application with participating funding providers and other parties involved in evaluating or fulfilling your request.
• Obtain and review credit reports, financial records, and other information you have authorized us to obtain.
• Detect, investigate, and prevent fraud, misuse, security incidents, or other unauthorized activity.
• Operate, maintain, troubleshoot, develop, and improve our website, products, communications, and services.
• Comply with legal obligations, respond to lawful requests, enforce our agreements, and protect our rights and property.
• Maintain records for legal, compliance, auditing, underwriting, and business purposes.

4. How We Share Your Information

We do not sell your personal information. We may disclose information when reasonably necessary to process your request, perform services, comply with applicable law, or protect Prime Funds and its customers.

We may share information with:

• Participating funding providers, lenders, brokers, financial institutions, and other parties evaluating or servicing your financing request.
• Consumer reporting agencies, creditors, collection agencies, banks, and verification providers.
• Service providers that support our operations, including website hosting, cloud storage, CRM, document processing, analytics, email, telephone, and messaging providers.
• Professional advisers such as attorneys, accountants, auditors, consultants, and compliance providers.
• Government agencies, regulators, courts, or law-enforcement authorities when required or permitted by law.
• A buyer, successor, or other party involved in a merger, acquisition, reorganization, financing, or sale of all or part of our business or assets.

We may also disclose information as necessary to complete a transaction you request, perform our contractual obligations, prevent fraud, protect against liability, respond to subpoenas or governmental requests, or protect the rights, safety, or property of Prime Funds or others.

5. SMS Communications and Consent

By providing your mobile phone number and expressly opting in, you consent to receive SMS messages from Prime Funds regarding funding applications, account updates, document requests, funding offers, application status, and customer support.

• Message frequency varies.
• Message and data rates may apply.
• You may opt out at any time by replying STOP.
• You may request assistance by replying HELP.
• Consent to receive text messages is not a condition of obtaining financing or purchasing any product or service.

Information associated with SMS services may include your mobile phone number, carrier name, message date and time, message content, delivery status, consent status, and any information you voluntarily provide through text messaging.

Wireless carriers and communication service providers may separately collect information relating to your SMS use. Their handling of information is governed by their own privacy policies and terms.

6. Cookies and Tracking Technologies

We may use cookies, analytics tools, pixels, and similar technologies to operate our website, remember preferences, understand how visitors use our website, improve performance, and support security and fraud prevention.

You may adjust your browser settings to block or delete cookies. Disabling certain cookies may affect the availability or functionality of parts of the website.

7. Data Retention

We retain personal and business information for as long as reasonably necessary to process and service your request, maintain business and compliance records, resolve disputes, enforce agreements, prevent fraud, and satisfy legal, regulatory, tax, accounting, and reporting obligations.

Retention periods may vary based on the type of information, the purpose for which it was collected, contractual obligations, legal requirements, and operational needs.

8. How We Protect Your Information

We maintain administrative, technical, electronic, and physical safeguards designed to protect customer information from unauthorized access, misuse, alteration, loss, or disclosure.

We train employees to protect customer information and limit access to employees, agents, contractors, and service providers who need the information to perform authorized work. Despite these safeguards, no method of transmission over the Internet or method of electronic storage can be guaranteed to be completely secure.

You can help protect your information by using secure devices, protecting passwords and account credentials, and avoiding the transmission of sensitive information through unsecured channels.

9. Your Choices and Opt-Out Rights

You may opt out of certain marketing communications, withdraw consent where applicable, or request that we update inaccurate information.

• To stop SMS messages, reply STOP to any message.
• For SMS assistance, reply HELP.
• To opt out of marketing emails, use the unsubscribe instructions included in the email.
• To submit another privacy request, contact us using the information listed below.

Opting out of marketing communications will not prevent us from sending necessary transactional, application-related, account-related, legal, or customer-service communications.

10. State Privacy Rights

Depending on your state of residence and applicable law, you may have the right to request access to, correction of, or deletion of certain personal information, or to obtain information about how your data is collected, used, or disclosed.

Some rights may be limited by exemptions that apply to financial information, business records, fraud prevention, legal claims, or information we are required to retain. We may need to verify your identity before processing a request.

11. Children’s Privacy

Prime Funds provides business financing-related services intended for adults and business owners. We do not knowingly collect personal information from children under 18 years of age. If we learn that information from a child has been collected, we will take reasonable steps to delete it when required by law.

12. Third-Party Websites and Services

Our website may contain links to websites, forms, applications, or services operated by third parties. Prime Funds is not responsible for the privacy, security, content, or practices of third-party services. We encourage you to review their privacy policies before providing personal information.

13. Changes to This Privacy Policy

We may update this Privacy Policy periodically to reflect changes in our services, technology, legal obligations, or privacy practices. Updates will be posted on this page with a revised “Last Updated” date. Your continued use of our website or services after an update is posted is subject to the revised Policy.

14. Contact Information

If you have questions about this Privacy Policy, our privacy practices, SMS communications, or the handling of your information, please contact Prime Funds:

This Privacy Policy applies to current and former customers, applicants, website visitors, and individuals who communicate with Prime Funds.